Why We’re Working Towards B Corp Certification
Ethical business practices are no longer optional - they’re essential. In an age where 90% of consumers expect companies to address social and environmental issues, businesses that prioritise purpose alongside profit are leading the charge for change. At re-mə-dē, we’re proud to be part of this movement.
Our commitment to becoming a certified B Corporation (B Corp) reflects our belief that business can and should be a force for good. As an ethical marketing agency, we’ve always strived to operate with integrity, transparency, and a focus on building meaningful connections. Pursuing B Corp certification is our way of formalising these values, holding ourselves accountable, and amplifying our impact.
This isn’t just about a certification - it’s about making a promise to our clients, team, and community that we’re committed to driving change, fostering sustainability, and building a better future through our work.
What Does It Mean to Be a B Corp?
B Corps are a global community of businesses that meet the highest standards of social and environmental performance, accountability, and transparency. Certified by B Lab, these companies are redefining success in business by balancing purpose with profit.
What sets B Corps apart is their focus on a triple bottom line: people, planet, and profit. They’re not just measured on financial performance but on how they impact their employees, customers, communities, and the environment.
Achieving certification requires businesses to undergo a rigorous assessment process that evaluates everything from governance and employee practices to environmental policies and community engagement. It’s a badge of honor that signifies a deep commitment to making a positive difference.
Why Pursuing B Corp Certification Matters to Us
For us, becoming a B Corp isn’t about ticking a box or following a trend. It’s about aligning with a framework that reflects our deepest values.
At re-mə-dē, we believe in doing business differently. We’ve always focused on building meaningful connections, crafting campaigns with integrity, and prioritising sustainability. Pursuing B Corp certification is the next step in ensuring we live up to these principles every single day.
Here’s why it’s so important to us:
Accountability: B Corp certification provides a clear framework to measure and improve our impact on people and the planet.
Transparency: It ensures that we operate openly and honestly, creating trust with our clients, team, and community.
Leadership: By becoming a B Corp, we hope to inspire other businesses to adopt more ethical, sustainable practices.
Purpose-Driven Growth: We’re not just growing our agency - we’re growing a movement for change.
How This Benefits Our Clients
As we work towards B Corp certification, we’re not just transforming how we operate internally - we’re also enhancing the value we provide to our clients.
When you partner with re-mə-dē, you’re not just working with an ethical marketing agency. You’re aligning your brand with values that resonate with today’s conscious consumers.
Here’s how our B Corp journey benefits you:
Purpose-Driven Campaigns: Every strategy we create is designed to reflect your brand’s values and connect meaningfully with your audience.
Sustainability Focus: We help you prioritise long-term growth over short-term gains, ensuring your brand stands the test of time.
Ethical Practices: From supplier choices to campaign design, we operate with integrity at every stage of the process.
What’s Involved in Becoming a B Corp?
The journey to B Corp certification is challenging - but that’s what makes it so rewarding. Here’s what the process involves:
B Impact Assessment: This is the first step in evaluating our performance across five key areas: governance, workers, community, environment, and customers. It’s an eye-opening process that highlights where we’re doing well and where we can improve.
Embedding Purpose: Certification requires us to legally embed our commitment to stakeholders into our company’s governing documents. This ensures that our purpose is built into the very DNA of our business.
Improving Practices: From reducing waste to enhancing team well-being, we’re committed to making meaningful changes that align with B Corp standards.
Ongoing Accountability: Becoming a B Corp isn’t a one-time achievement - it’s a lifelong commitment to continuously improving and maintaining high standards.
The Challenges and Rewards
Like any worthwhile goal, pursuing B Corp certification comes with its challenges. Balancing the demands of running a growing agency while meeting the rigorous requirements of certification has required us to think deeply about our practices and make meaningful changes.
But the rewards far outweigh the challenges. The process has helped us refine our mission, strengthen our team culture, and build even deeper trust with our clients and community. It’s been a journey of growth, learning, and reaffirming why we do what we do.
What Does This Mean for the Future of re-mə-dē?
Working towards B Corp certification isn’t just about where we are today - it’s about where we’re headed. It’s a commitment to always strive for better, to lead with purpose, and to create a legacy of positive impact.
As an ethical marketing agency, we envision a future where businesses are judged not just by their profits but by the good they do in the world. By becoming a B Corp, we’re taking a stand for that future and inviting our clients and partners to join us on this journey.
Aligning With Our Core Values
At the heart of our B Corp journey is our unwavering commitment to our values. Transparency, integrity, and purpose are more than just words - they’re the foundation of everything we do.
If you’d like to learn more about how our values shape our work and how we’re driving meaningful change, visit our values page. Together, we can create a better way of doing business - one campaign at a time.
Join Us on This Journey
Pursuing B Corp certification is about more than meeting a standard. It’s about proving that businesses can thrive while doing good. It’s about fostering sustainability, championing equity, and creating work that truly matters.
We’re excited to take this journey, and we’d love for you to be a part of it. Whether you’re a brand looking to align with purpose or simply curious about what ethical marketing can achieve, we’re here to help. Let’s build something meaningful together.
